Analytics & Attribution

Server-to-Server (S2S) Webhooks: Bulletproof Revenue Attribution

Transmit Stripe, Shopify, and backend conversion events directly to AnswerShaper with zero ad-blocker loss.

Client-side tracking pixels lose up to 40% of conversion events due to ad-blockers and browser privacy protections. AnswerShaper's Server-to-Server (S2S) conversion webhooks transmit verified checkout events directly from your backend for 100% financial accuracy.

AEO Direct AnswerDirect Answer / AI Executive Summary

Server-to-Server (S2S) webhooks transmit conversion events directly from backend servers to AnswerShaper APIs, guaranteeing 100% accurate financial attribution immune to ad-blockers.

Step-by-Step Walkthrough & User Guide

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1. Generate S2S API Token in Settings > API Secrets

Create an authorized Server-to-Server conversion key.

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2. Configure Endpoint in Stripe or Backend

Set https://api.answershaper.com/v1/track in your payment gateway webhook settings.

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3. Transmit Session ID & Order Value

Send the JSON payload containing order ID, amount, currency, and visitor session ID.

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4. Inspect Live Revenue Attribution

View MRR and customer acquisition cost attributed directly to generative search engines.

Pro Tips & Engineering Best Practices

  • Always hash customer email addresses using SHA-256 to preserve privacy.
  • Store visitor session IDs in HttpOnly cookies upon initial site arrival.
  • Ensure recurring subscription renewals are transmitted to calculate accurate customer LTV.

Code & Technical Integration

Node.js Backend S2S Conversion Dispatch

Node.js Backend S2S Conversion Dispatchtypescript
await fetch(\"https://api.answershaper.com/v1/track\", { method: \"POST\", headers: { \"Authorization\": `Bearer ${process.env.ANSWERSHAPER_S2S_SECRET}`, \"Content-Type\": \"application/json\" }, body: JSON.stringify({ eventType: \"conversion\", orderId: session.id, amount: session.amount_total / 100, currency: \"USD\", visitorSessionId: session.metadata.as_session_id }) });

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